Autoblog

This isn't the first time we've heard that Toyota might spin off the Prius as a separate brand much like Scion. But we now have the most concrete news about the automaker's plans we've seen yet.

Micheline Maynard of The New York Times talked with James E. Lentz, president of Toyota Motor Sales U.S.A. recently who said he was actively lobbying Toyota for the Prius brand spinoff and that the company was working on future models to expand the lineup. Lentz said he was pushing for a Yaris-sized Prius and a "Prius on steroids." He wouldn't comment on rumors of a Prius crossover, however. Lentz also said the new line would be sold alongside Toyota vehicles instead of separately like the company's Lexus brand.

When might this new Prius brand be approved by Toyota? Lentz would only say that he has a meeting in Japan next month.

Maynard writes that in all her years covering Toyota, "...I can say that executives rarely talk this much about an idea unless it is under active discussion, so the chances of a Prius brand are probably pretty good."

[Source: The New York Times]

This could be Japanese-only news, or just a case of bad translation, but Toyota Managing Officer Toshio Furutani has apparently told Japan's Nikkei Business News that Toyota wants every vehicle in the Lexus product line to offer a hybrid option, and that "in the medium to long term, Toyota was considering making the Lexus lineup hybrid-only."

That sounds like he could mean Lexus, period, all over the world. But our questions come from the fact that the same report said that the Nikkei listed only the LS and GS models as currently available with a hybrid option, neglecting to mention the RX. And the fact that for Lexus to offer only hybrids in the U.S. would be an eyebrow-arching brand decision. Not that there isn't anyone out there in the market for a hybrid IS-F, but would you really risk it? We'll wait for a follow-up from someone at Toyota, or we'll just assume Furutani's comments were meant for other ears than ours.

[Source: Reuters]

IF you're in Europe and hoping to get your name on a list for a Toyota iQ, now's the time. Toyota has opened up the order banks for the cleverly packaged microcar prior to its January availability date, while also giving up the goods on available specs, options, and pricing. The iQ comes in only two trim levels, iQ and iQ2, and pricing starts at £9,495 for the manual, and £10,495 for the multidrive CVT transmission. All iQ models come with 15-inch alloys, heated and electrically adjustable door mirrors, air conditioning and six speaker audio system with auxiliary socket. Checking the box for the iQ2 adds another £1,000, but for the money you receive high-gloss wheels, fog lamps, auto headlights and rain sensing wipers, smart entry and start system and climate control.

The iQ is pretty damn small, but Toyota is stuffing the tiny coupe with plenty of standard safety features, including ABS, Vehicle Stability Control, Traction Control and nine airbags, including the world's first rear window airbag. Toyota also offers five different option packages including leather seats, navigation, and iSport, iUrban and iStyle packages. The iQ may be small, but after looking at the specs, it looks like Toyota went out of its way to give you just about any option you can dream up for a bargain basement price. You just can't get one if you live in the US, at least not yet. Hit the jump to view Toyota's detailed press release.


[Source: Toyota]

Michigan has been begging for good news from the auto industry lately, and the Great Lakes state got some from a company that was once considered public enemy number one. Toyota has officially opened a brand new $187 million technical center in York Township that will provide 400 more jobs to the beleaguered state while giving the Japanese automaker additional manpower to develop more new vehicles for North America. The York Township facility will compliment the 700-person Toyota research and development center in Ann Arbor that has been operational since 1997. The Ann Arbor facility has performed R&D duties for various vehicle including the Avalon, Tundra, Sienna and upcoming Venza. The added jobs at the new facility only represents a small portion of the thousands of jobs Michigan residents have lost over the past decade, but having an automotive force like Toyota investing in your state is a very good start, indeed.

[Source: Toyota]

Rumors have been swirling over the past few months that Toyota was considering bringing its iQ mini-car to the States, and according to MotorTrend that's exactly what's going to happen at the LA Auto Show this November, where Toyota will unveil a U.S.-spec iQ wearing Scion badges.

The iQ – originally destined for sale in Japan and Europe – features a 3+1 seating arrangement and motivated by either a gasoline-powered 1.0-liter three-pot or a 1.4-liter diesel. However, MT speculates that the Yaris' 1.5-liter four, mated to a manual gearbox or CVT will be fitted for duty in the U.S.

Ideally, the Scion iQ would have to be priced at or below its direct competitor, the Smart ForTwo, so expect a sticker of under $15,000 if and when it goes on sale. The rationale behind offering the iQ as a Scion would finally give some credence to the brand's targeted urban demographic, which has been faltering in recent years. And with more usable passenger and cargo space than a ForTwo, the Scion iQ could be a hit for people downsizing their rides without sacrificing some of the practicality found in a more traditional runabout.


[Source: MotorTrend]

The auto market is in the tank right now, with sales dropping to 1991 levels and Detroit automakers in a cash crunch of horrendous proportions. Even Japanese automakers are struggling, and perhaps the biggest sign that something is terribly wrong is that Toyota is even feeling the pain. The Japanese automaker's sales dropped by an incredible 32% last month compared to September 2007, which was preceded by drops of 9.7%, 18% and 11% in prior months. Toyota has already lowered its global sales target for the year to 9.5 million units to reflect the trouble it's experiencing in the U.S. market, but recent news from Europe is that production is being cut there, as well.

The worst news for Toyota would likely be welcome news to the rest of the automotive universe: the Japanese juggernaut will only rake in about $12 billion of profit this year. While that's an absolute treasure trove of cold, hard cash, it's about 40% less than Toyota had earlier forecasted. Toyota's stock has also taken a hit during these challenging times, with its current value down about $23 per share under its 52-week high of $58.76. The worst part about the automotive market is that there appears to be no end in sight, which means there is more bad news to come; even from Toyota.

[Source: Automotive News, sub. req'd]

Toyota builds many of its U.S. market vehicles right here in America. Among them are the Toyota Tacoma, Sienna minivan and Sequoia SUV, which is built alongside its Tundra full-size truck sibling. For the most part, they are all meant to be sold in the States, their primary market. It's no secret that sales of these big SUVs and trucks are way down, and Toyota doesn't want to idle its plants if it can help it. Therefore, the Japanese automaker is rumored to be in the midst of sending these light trucks out of the country. The Tacoma, for instance, could be sent to Mexico from Toyota's plant in Baja, California. To keep the plant in Princeton, Indiana running, the Sienna could be exported to Latin America and the gas-guzzling Sequoia to the Middle East, a place where oil supplies are obviously not in danger of dwindling.

[Source: Automotive News - sub. req'd]

As with this year's American football season, weekly surprises in the car industry are now standard fare. VW recently overtook Ford for the number three spot in global sales, and now the home of the Beetle and the Veyron has overtaken Toyota as the industry's most valuable company based on dollar-converted market capitalization. Just as eyebrow raising is the reason for it: Toyota's stock has dropped 5% to its lowest point in four years due to the usual suspects, while VW's stock has climbed a stratospheric 87% due to the fact that Porsche is busy gobbling up the company. As far as we're concerned, that makes Porsche the real story: one of the industry's smallest players – it sold less than 100,000 cars around the world last year and still set a personal best – is about to be the world's third largest car maker and, for a while at least, its most valuable. What a difference a day a Cayenne makes. Thanks for the tip, bazzz!

[Source: Bloomberg]

Toyo has tapped a handful of tuners to produce six SEMA creations to highlight its range of track-ready and dirt-friendly tires. Unfortunately, we've already seen the 800 hp, Bentley Continental-based Tetsu GTR, but joining that rolling abomination to tasteless consumption are a handful of rides that better represent what SEMA is all about.

To begin with, Bulletproof Automotive is trotting out a customer-owned Nissan GT-R, wearing limited edition (and GT-R specific) BBS LM-DBK-P wheels wrapped in Toyo's 20-inch Proxes R888 tires. An Amuse Super Tough Titanium exhaust, Endless monoblock six-piston front and rear brakes and a smattering of carbon fiber aerodynamic parts round out this track- and show-friendly package.

Vivid Racing will be joined by several other firms bringing tuned Mitsubishi Evolution Xs to the show, but Vivid should stand out with its Porsche GT3 RS paint job, 18x10-inch AME Tracer 02 wheels and 650 hp on tap. We'll be on hand in a few weeks to find out how Vivid went about freeing those extra 350 ponies.

Additionally, an unnamed sixth vehicle will be accompanied by a 2009 Toyota Tundra CrewMax SR5 built by Two Brothers Custom Trucks, along with Choppin' Block Custom Fab's four-door 1931 Studebaker Model 54, riding on a custom air suspension, Centerline Smoothie wheels and powered by a Chevy 350 fed by a trio of two-barrel carburetors.

Hit the jump for all the details and stay tuned for our SEMA coverage beginning the first week of November.

It's been well documented that we Americans have been growing larger, and if the auto manufacturers thinking of bringing their small cars Stateside follow through, we're going to feel like giants. Toyota and Audi are the latest automakers discussing whether to bring smaller transportation for us portly Americans. Audi, who didn't design the A1 concept for US duty, now believes it's a good idea to rethink its original strategy. Audi marketing boss Peter Schwarzenbauer thinks US customers have made a real shift towards smaller cars and trucks, and that the movement has staying power. Audi brass has made no decisions regarding the A1 in the US, but the fact that they're genuinely looking into the matter is a good thing.

Toyota's cleverly packaged iQ is also being considered for sales in the US. A company insider told Automotive News that Toyota was looking into the viability of the iQ in the US. The sharp looking micro car goes on sale in Europe beginning in early 2009, and we wouldn't be surprised if it arrived Stateside some time after that.



[Source: Automotive News subs req'd]