We knew critics of Chrysler's $2.99 Gas Guarantee would crawl out of the woodwork before too long, and here they come. Automotive News reports that The Union of Concerned Scientists has called Chrysler's program a "cynical deal", noting that at today's current average price of $3.61/gallon, a customer would save about $400 a year under Chrysler's program. Being the smart folk they are, the scientists also pointed out that customers could save the same amount from a 3 mpg bump in fuel economy over 15,000 miles or a year of driving, and that better fuel economy also continues saving the customer money after three years. Damn, scientists are so smart with the math.
The criticism hasn't stopped Suzuki, however, from announcing its own free gas deal. For vehicles purchased between May 1st and June 30th, Suzuki is offering 0% financing and three months of totally free fuel in its "Free Gas for Summer" program. Buyers will basically get a stored-value credit card that's charged with a different amount of money depending on the model purchased.
These incentive programs are nothing but promotions designed to grab headlines and make buyers feel like they're getting more money back than they actually are. Playing off the media's hysteria over high gas prices, Chrysler (and Suzuki) is betting buyers will feel that paying $2.99/gallon for three years is more valuable than a $2,000 cash back rebate. Trust the math, it's really not. Nevertheless, it will likely sell more Chrysler, Dodge and Jeep vehicles than a boring $2,000 rebate would.
It's been two weeks since our last podcast -- we tried to do one last week, but technical difficulties scuttled the effort. With that in mind, we packed some extra content into Autoblog Podcast #93. It's the usual rollicking good time where we discuss our current Autoblog Garage occupants, hit a few news items like the neo-M1 concept from BMW, Suzuki's content addition to the SX4, and the unveiling of the new Mazda6. Most importantly, we burn a healthy amount of minutes on the new Knight Rider suckfest. We also take a few emails from our podcast at autoblog dot com address. Thanks for your hour and seven minutes!
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Integrated nav systems are cash cows for the automakers. We've discussed this here before. While you can run to the local Target and buy a perfectly useful portable unit for around two-hundred bucks, clicking the nav checkbox on a car or truck's option sheet will probably run you ten times as much. That's painful. For the 2009 model year, however, Suzuki's looking to give shoppers some relief by making touchscreen nav standard equipment in the four-door SX4 Sport and front-wheel-drive SX4 crossover (the enclosed PR makes no mention of the 4WD crossover, but we're assuming that it also benefits from this). This makes Suzuki the first automaker to offer the feature as standard equipment in a sub-$16,000 vehicle. What a novel concept: using desirable equipment as the carrot instead of the stick.
The flip-up unit, supplied by Garmin and dubbed "T.R.I.P", also delivers Bluetooth connectivity, features live traffic info, helps locate the lowest gas prices, and is pre-loaded with a number of points of interest. The automaker is even launching a social networking-type website where owners can upload and share their favorite routes and places to go. Will standard nav help Suzuki win over new customers? It sure isn't going to hurt. Given that the technology has dropped in price so precipitously, it's probably not even costing Suzuki too much in the grand scheme of things. And if the presence of that nav unit gets some fence-sitting new car shoppers to write out a check for at least $16,000, it's probably worth whatever it cost to integrate it into the base package. Maybe Suzuki's onto something.
Click above for a high-res gallery fo the Suzuki SX4t.
When Suzuki launched the SX4, we couldn't help thinking that the oddly shaped hatch had some aftermarket potential. Suzuki seemed to think the same thing and tapped Road Race Motorsports, the renowned SoCal tuning firm, to create a one-off concept for the Chicago Auto Show. Road Race decided that it could do better than just some wheels, brakes, a body kit and a few engine mods, so its created the SX4t, a turbocharged version of the all-wheel-drive hatch that could mark the beginning of Suzuki's ascendancy into the aftermarket.
Road Race fitted a Mitsubishi 16G GT3 turbocharger onto the 2.0-liter four-pot, which delivers seven pounds of boost and increases output to 221 hp and 208 lb.-ft. of torque, a substantial bump over the stock mill's 143 hp and 136 lb.-ft. of torque. According to Suzuki, that should drop 0-60 times to under seven seconds when equipped with the five-speed manual.
More impressive, however, is that Suzuki is giving Road Race its blessing and that could mean that the turbo upgrade, along with plenty of other go-fast bits, could be available from your local Suzuki dealership. The cost of the turbo kit, with all the necessary plumbing, will come in at relatively steep $5,400 when it goes on sale this June. Suzuki estimates that the installation would run between $1,100 and $1,200 at the dealership, but wouldn't say if fitting the kit would affect the seven-year/100,000 factory warranty on the powertrain. While dropping close to $10-grand on an SX4 for wheels, brakes and engine mods might be a tough pill to swallow, it will have to suffice for Suzuki enthusiasts hoping that the automaker would release a rally-inspired SX4.
Hit the jump for the full press release from Suzuki.
In the United States, Suzuki is more known for its superlative motorcycles than mainstream automobiles. It is a notion that has even been played upon by the manufacturer's marketing department in recent commercials. In other parts of the world though, particularly in places where small cars garner more of a following, the small Japanese compacts are popular enough to get their own race series. The inaugural Suzuki Swift Sport Cup kicked off in New Zealand back last November and culminated last month. Next up on the calendar, the United Kingdom gets a taste of the 1.6L 123-hp hatch in its own Swift Cup. The kiwi version utilized tarmac tracks, but the UK cars are optimized for dirt. This weekend will see seven identical Monster Sport Europe-built vehicles battling it out on part of the Pirelli International Rally course, the first of six rounds for the cup.
The low operation costs of the series and the accompanying television deal makes for an attractive package for participants, not to mention the high point prize. The overall championship winner also gets a fully funded ride in the 2008 Wales Rally GB WRC race. The vehicle entry will be a Suzuki Swift Super 1600, of course.
It's a common test-driving practice to attack a corner a bit aggressively and "see what she can do." A swan dive was the answer a driver in India received from a four-door Suzuki/Maruti Swift DZire during a test session. The car skidded out of control, hit a large rock, and then tumbled into the Shambhavi River. The attempt to emulate the Amphicar wound up more like an impression of Alvin, unfortunately. All four occupants were injured and ended up in the hospital, while the car itself appears to be a total loss upon its winching to shore. Reckless driving has been cited as the cause, although with a name like Swift, it's possible the driver was just trying to follow instructions. We wonder if driver training in India is as dismal as here in the United States, and judging from the looks of the car, we're inclined to think that the injuries were due to a lack of seatbelt use. Thanks for the tip, Rahul!
Suzuki's sales in the United States have been at historically high levels the last two years. Both 2006 and 2007 saw American Suzuki Motor Corporation move more than 100,000 units – a big feat for a little brand in the U.S during these tough economic times. Despite that seemingly good news, Rick Suzuki, president of ASMC, has called the performance dismal and is stepping down in an act of seppuku. The record performance is looked upon so unfavorably because it falls far short of goals laid out by Suzuki in 2003 as part of a five-year plan to eventually sell 200,000 automobiles. Financially, ASMC is taking losses, so Suzuki has put into place a buyout plan that is expected to aid in trimming 55 jobs out of its 674-strong U.S. workforce. Employees who do stay on can expect no bonus or raise this year.
Perhaps Suzuki was caught up in irrational exuberance back in 2003 and set some overly-ambitious targets. Its automotive product line has a certain appeal, and the unveiling of the Kizashi 3 at the New York Auto Show has us excited for what's soon to come from Suzuki. Here's hoping the brand doesn't go the way of Isuzu in the U.S.
Motocrosser, X-Game gold-medal winner and Subaru USA rally car driver extraordinaire Travis Pastrana has once again gone and done something so crazy that we wonder how the man can still be among the living. Previously, Pastrana became the first rider ever to land a double-backflip in competition, and now he's gone and done something else unthinkable: the hydrojump. After speeding to about 70 miles per hour, Pastrana hydroplaned his Suzuki dirtbike in five-foot deep water for 110 feet, ending after launching himself and his bike off a floating FMX ramp. According to his official site, they are still searching for Pastrana's bike at the bottom of the lake, a water-filled volcanic crater in Costa Rica. Apparently, the bike was bone-stock with no modifications in order to ensure that the hydroplaning was successful. We've made a gallery of a few more pictures, and the video of the jump will be available in November on the sixth Nitro Circus DVD.
Click above (if you must) for more of the Maruti Suzuki Swift DZire
It's a shame that more of Suzuki's line-up isn't as well designed and executed as the nimble little Swift hatchback. But we swear, this was not what we had in mind.
Maruti Suzuki India Ltd., the country's largest automaker and majority owned its the Japanese parent company, has taken the wraps off of the ironically named Swift DZire today, initial spy shots of which we lamented several months ago. Rather contrary to its name, we're left wondering what's so desirable about a trunk that it's worth butchering erstwhile attractive hatchbacks. The resulting conversion ends up looking like the hatch version, only with a tumor growing out the back. Maruti calls its "The Heart Car", but we'll go for the bypass, thank you very much.
More details are available at the DZire micro site, in the press release after the jump, and images in the gallery below for those with bizarre fascinations.
Click above to view high-res gallery of the 2008 Suzuki Grand Vitara Xsport
When driving a vehicle for review, we always keep a list of pros and cons. At just a glance we can see which list is longer and instantly know if it's a vehicle that we'd personally drive. At the end of the evaluation we throw in a few verbs, several random adjectives and some technical jargon to make us all sound knowledgeable and it's a review! Just kidding. A little, at least.
The 2008 Suzuki Grand Vitara Xsport that just left the Autoblog Garage didn't fit the mold. Our cons list outnumbered the pros, but we just can't give this one an automatic thumbs down.
The ride was unsettled by even slightly uneven pavement, which then caused the dash panel to creak and rattle. And the squeaky horn sounded more appropriate for one of Suzuki's econoboxes than a 4,600-pound SUV. And there's that funky side-opening rear cargo door. But from the pro list, we got a powerful V6, a fairly roomy interior and an impressive drivetrain warranty.
Our 2WD tester arrived wearing Quicksilver Metallic paint and cloth seats. The 2.7-liter V6 is standard, as are side curtain airbags, ABS, stability and traction control, fog lamps and 16-inch wheels. The Xsport trim level includes a few "comfort and convenience" options like a power sunroof, keyless entry and start, power windows and doors, audio and cruise controls on the steering wheel, a 6-disc AM/FM with six speakers and a subwoofer, and power mirrors. Total sticker price before shipping and handling was $22,349.
Gallery: In the Autoblog Garage: 2008 Grand Vitara XSport
We knew critics of Chrysler's $2.99 Gas Guarantee would crawl out of the woodwork before too long, and here they come. Automotive News reports that The Union of Concerned Scientists has called Chrysler's program a "cynical deal", noting that at today's current average price of $3.61/gallon, a customer would save about $400 a year under Chrysler's program. Being the smart folk they are, the scientists also pointed out that customers could save the same amount from a 3 mpg bump in fuel economy over 15,000 miles or a year of driving, and that better fuel economy also continues saving the customer money after three years. Damn, scientists are so smart with the math. 
It's been two weeks since our last podcast -- we tried to do one last week, but technical difficulties scuttled the effort. With that in mind, we packed some extra content into Autoblog Podcast #93. It's the usual rollicking good time where we discuss our current Autoblog Garage occupants, hit a few news items like the neo-M1 concept from BMW, Suzuki's content addition to the SX4, and the unveiling of the new Mazda6. Most importantly, we burn a healthy amount of minutes on the new Knight Rider suckfest. We also take a few emails from our podcast at autoblog dot com address. Thanks for your hour and seven minutes!
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