Autoblog

With so many automakers celebrating big landmark anniversaries, Scion's fifth could easily be passed over as insignificant. But in five years of business, as The Car Connection's Paul Eisenstein notes, Scion has managed to do what few others could, both capturing the young demographic (the average age of a Scion buyer is 31) and attract customers new to the brand (72% of Scion buyers are new to Toyota altogether).

That's no mean feat for a brand that started in June 2003 with just two models and a handful of dealerships in California. Since then, the Scion line-up has expanded, as has its dealer base, with the vast majority (982 out of 1231) of Toyota dealers in the United States also selling Scions. The big question remains over whether Scion will last another five years to double-digits, or fade away as the brand loses the plot.

[Source: The Car Connection]

Hit the image above for a high-res view

Four years after it first hit showrooms, the Scion tC will finally make a showing in a professional road racing series. And no, factory optioned and equipped vehicles being tossed around Long Beach by B-list celebrities cannot be considered professional. A tC has already been heavily modified to compete in the Formula Drift series, but the peppy compact's road race profile, outside the annual celebrity race of course, has been relatively low. This weekend though, Toyota's sporty little coupe will be moving up from amateur abuse to make its big time debut in Grand-Am's KONI Challenge Series. This week's race will take place at Mid-Ohio Sports Car Course in Lexington, OH and the tC will be part of the ST (Sport Touring) class.

The Scion's venture into the KONI series is being fueled by communications firm Jackson-Dawson, TRD and BGB Motorsports. Driver and team manager Dan (pronounced Don) Gardner has taken his Scion's setup through the NASA club ranks to prove its worth. Having already tackled that territory, moving onto a production-based national series is the next logical step for the team. In the KONI Challenge ST class, Dan and his tC will face formidable foes such as Mazda RX8s, BMW 330s and Acura TSXs. While Toyota may be competitive on the ovals, hopefully this one can do better on the curves than the company's F1 effort. Check out the gallery below for snap shots of the Jackson-Dawson Scion tC and hit the jump for the full press release.


[Photos: Brian Reynolds - CaliPhotography.com]

Click above for a high-res gallery of the Scion xD Release Series 1.0.

Scion seems to release more limited-edition models than we have fingers and toes to count, and it's continuing that tradition this June with the xD Release Series 1.0.

Scion's attempt to differentiate the xD RS 1.0 from its staid siblings includes a Hot Lava paint job, a DAMD four-piece body kit and a rear spoiler. The magma-themed exterior works its way inside with color-matching trim and seat inserts, while a RAZO shift knob, TRD lowering springs and model-specific wheel covers (wheel covers, really?) round out the poser package.

Scion is limiting production of the xD RS 1.0 to 2,000 units with an MSRP set at $1,999 over the standard xD's $14,550 base price (not including the $640 destination charge).

Although Toyota has recently claimed the title of the World's Largest Automaker in terms of global sales, the Japanese-giant is finding out that life at the top isn't all it's cracked-up to be. While the Camry, Corolla, Yaris and Prius sedans are reportedly brisk movers, the same thing cannot be said about Toyota's line of trucks and sport utility vehicles. Toyota has cut Tundra and Sequoia production already, but dealers are still declining to purchase them, pushing the number of unclaimed units to an all-time high. Automotive News quotes an unnamed Toyota dealer as saying, "Last month, Southeast Toyota had 9,700 vehicles that had been turned down twice by dealers and are either sitting at the port or at sea. That's a significant number." Right now, Toyota/Scion has a high 58-day supply of available inventory on hand.

Some dealers, though, see the high number of available units as a blessing-in-disguise. "We've been asking for more inventory for two years and now we finally got it. This is a great opportunity. You have to take it when you can get it," says Steve Cain, general manager of Lewis Toyota-Scion in Topeka, Kansas. Regardless of your viewpoint, we expect that Toyota will align itself with market realities in order to bring production in line with actual sales sooner rather than later. In other words, if you've been in the market for a Toyota truck, chances are good you'll get a decent deal.

[Source: Automotive News - sub. req'd]

Scion has selected iBiquity Digital to provide HD Radio technology in some of its audio systems. Scion hasn't said how it plans to integrate iBiquity into Scions, or which cars will get the systems first, but the partnership marks another incursion of HD Radio into the mass market -- BMW, Ford and Jaguar already offer it, with Volvo opening the HD spigot next year. HD Radio offers stations the ability to transmit multiple programs over a single FM frequency with crystal clear reception -- and there are more than 1,600 stations across the nation, available to 83-percent of the country. In the future, HD plans to introduce features that will match or better those offered by satellite radio. But unlike satellite radio, HD is free.

[Source: Toyota]

Click above to view video after jump

While the Scion tC Release Series 4.0 is little more than a body-kit and a paint job for a sporty two-door in need of a redesign, we imagine that a few more of them could move off the lots with cool advertising like you see in the video pasted after the break. This type of interactive advertising is pretty cool, in a Minority Report sort-of-way. If we are going to be continually bombarded with billboards, they may as well be cool to look at and interactive. From the looks of things, the game-like display that Scion and InWindow teamed up to create is rather attention grabbing. Click after the jump to view for yourself.

[Source: Youtube via Engadget]

Click above for a high-res gallery of the 2009 Scion xB.

Scion announced pricing for the 2009 xB and tC today, and if you want to get your hands on the love-it-or-hate-it toaster on wheels, you'll have to pony up an extra $100 this year. The xB's base price is now $16,370 (including shipping), and comes equipped with a five-speed manual as standard equipment. If you can't stand swapping your own cogs, you can shell out another $950 for a four-speed automatic. The tC's price remains the same as the 2008 model, starting at $17,620 with a five-speed manual and $18,420 for the four-speed auto 'box. Sales of the xB begin this month and the "slightly tweaked" tC will arrive in May.

Scion's press release is available after the jump.

Click above for a huge high-res gallery of the RS*R Scion tC drift car.

We've enjoyed our fair share of front-wheel-drive hijinks in empty parking lots with our right hand firmly grasping the e-brake, but in the end, tail-out antics are always more enjoyable behind the wheel of something with the proper wheels driven. "Proper," however, isn't the way we'd describe how Scion decided to go about campaigning a tC in this year's Formula Drift series.

With backing from Toyota, the aftermarket firm RS*R converted a run-of-the-mill tC into a rear-wheel-drive monster utilizing a BEAMS-built 3S-GE engine and taking advantage of the Toyota Avensis/Caldina all-wheel-drive chassis on which the tC is built. RS*R ripped out the abysmal 2AZ-FE 2.4-liter four-pot from the stock car, fabbed up a series of new mounts to facilitate the transverse to longitudinal conversion and dropped in the 3S-GE after fitting the four-cylinder with an HKS GT3037 turbo, intercooler, Blitz dual SBC boost controller and an AEM EMS engine management system. Approximately 400 hp is now routed to the rear wheels through a Tilton triple carbon clutch and a G-Force, five-speed sequential gearbox. RS-R coilovers keep things suspended on all four corners, and are hidden by the custom wide-body kit and Enkei RPF1 wheels wrapped in Toyo Proxes R1R rubber.

The RS*R tC will be piloted by Ken Gushi, the youngest driver ever to compete in the D1 series, beginning at the season opener on the Streets of Long Beach on April 12th. Hit the jump to read the full press release and check out Formula D's website to see when the competition will be heating up in your area.


[Source: Toyota]

Click above for more pics of the Scion xB post-fire damage

An auto dealer service center is a lot like a doctor's office for your car. When something is wrong or your ride needs a check-up, a technician can set things right. Of course sometimes doctors make mistakes like taking off your left foot when they're supposed to amputate the right one, and things don't always go as planned in the hands of a trained tech. One Scion xB owner took his modified baby to the dealer for a Technical Service Bulletin, and it ended up engulfed in flames. The fire completely destroyed the little xB, but the good news is that the dealer has taken full responsibility for the problem and is giving the owner a new ride for his troubles.

We had auto shop in high school, but we can't seem to remember any reason a car should blow up when being worked on. We don't know what Scion xB TSB was being done, but if trying to fix it could blow up your car, that's probably not good. Check out the gruesome pics in the gallery below


[Source: Scion Life via Motive Mag]

Click above to vote at Jalopnik

The Scion Hako is one of the ugliest concept cars any of us have ever seen. Seriously, in New York, our watches stopped working in its presence. At the vehicle's introduction, Scion called its orange-hued affront to the senses a "sporty version of a box" -- a turn of phrase we're still trying to wrap our brains around. What's next? Record execs selling us the "easy-listening version of Slayer"? But we digress.

Our friends at Jalopnik were equally uninspired by Hako, so they asked their readers to build a better concept using the magic of Photoshop. They have winnowed down the entrants to a group of five finalists -- a mail truck (above), a better coupe (shown at right), a hot rod, a Hako-mino, and a Deora-ish pickup. Follow the jump to see the latter three and then head over to Jalopnik to vote for your favorite. The winning 'chopper will be announced tomorrow. His or her prize? A taste of sweet internet celebrity and some Scion hats. Don't delay, vote today!

[Source: Jalopnik]