Marketing/Advertising


Funny Car Commercial of the Day: Ready for winter?

As someone who happened to have grown up in snowy climes of the Great Lakes States for the first 25 years of life, this author knows exactly how nasty it can be in the morning to walk out of your nice, toasty house on a cold and blustery winter day. It's even worse when you need to drive somewhere and your car is covered in a hard-as-rock coating of ice and snow. Having since moved to the sunny state of Arizona, however, dealing with the scenario particular situation isn't on this blogger's agenda any time soon. That said, it is in ... Read more →

Chrysler to outfit Fiat 500-approved dealers with specific showroom "salons" Jeremy Korzeniewski

Listening to Chrysler's long and rambling 2010-2014 Business Plan, it was clear that the company and its dealerships are very much looking forward to finally getting the Fiat 500 in North America. ...

Mini lets artist "Krink" all over its car Jonathon Ramsey

New York artist KR begat the artistic style – and ultimately brand and trend – of Krink. Mini, combining its urban credentials with an aesthetic born from Queens graffiti, gave KR a ...

Microsoft teams up with automakers for Windows 7 theme packs Noah Joseph

Microsoft has been in the car business for years, supplying specialized infotainment systems to automakers like Ford and Fiat. But the door swings both ways as a handful of automakers have ...

BREAKING: Hyundai developing competitor for OnStar, Sync... but new system needs a name Chris Paukert

As part of its product and marketing development process, Hyundai has reached out to owners and enthusiasts to create a network of consumers with which to discuss everything from future models ...

VIDEO: Latest '10 Unleashed winner gets his rally on 4 days ago on Autoblog

We don't think of the Ford Mustang as a rally car. In fact, a Mustang doing anything but drag racing doesn't represent its customer base very well, but that doesn't mean we don't like to see it compete in all kinds of motorsports. So who would turn a brand new 2010 Ford Mustang into a rally ...

Funny Car Commercial of the Day: Never judge a book mascot by its cover 7 days ago on Autoblog

Ever see those poor men and women out on a hot and sunny summer day dressed up in some ridiculous costume as some sort of promotion their employers are running? We truly feel for these people, but it seems not everyone is as kind and caring... probably those same jerks in middle school that used ...

VIDEO: 1977 Dodge Colt dealer film is a completely amazing time capsule 9 days ago on Autoblog

The year was 1977 and the world wasn't as bright a place as it could have been. The Sixties were officially long dead and buried, the national speed limit had the cruise control set at 55 mph, the Son of Sam was on the loose, Elvis died, and Hay-on-Wye's succession from Britain turned out to be ...

Accord Crosstour, JDM Odyssey, or JDM Accord Tourer - Which would have been your pick? 11 days ago on Autoblog

While we were in Japan last week for the Tokyo Motor Show, at least two American Honda officials expressed interest in bringing the automaker's Fit-based Freed MPV to the U.S. market. However, as we strolled the streets of Tokyo's Ginza district, another thought occurred to us when a JDM Odyssey ...

VIDEO: New Toyota Prius ad channels Vishnu to explain hybrid tech 11 days ago on Autoblog

What do you want from me... I've only got two hands?! Wouldn't we all be a bit more productive if we were blessed with another set of upper appendages, complete with opposable thumbs? Toyota apparently thinks so, and the Japanese automotive giant is using the point to prove that two drivetrains ...

REPORT: David Coulthard gets a speeding ticket. In an F1 car. 11 days ago on Autoblog

You can't blame an F1 driver from driving fast. That's what they're supposed to do. Evidently authorities in India feel differently, however, as they've slapped David Coulthard with an enormous £20,000 (approx $33k) ticket for breaking the speed limit. The kicker? It was for a Formula 1 ...

Intel Inside: Audi launching special Forza edition TT? 11 days ago on Autoblog

As far as art imitating life goes, it doesn't get much more realistic than Forza 3. But it was only a matter of time before life would in turn imitate art, and here it is: the Audi TT Forza Motorsport Edition. Launched by Audi in conjunction with Microsoft, the Forza edition TT is being ...

VW chooses Deutsch LA as its new ad agency 12 days ago on Autoblog

Chrysler, Cadillac, and Chevrolet aren't the only folks looking for new advertising agencies on the assumption that, to quote GM CEO Fritz Henderson, "We can do better." For the last four years Crispin, Porter and Bogusky has attended to Volkswagen's advertising needs, bringing us moments like ...

VIDEO: 1988 Yugo sales video is hilarity of the unintentional variety 12 days ago on Autoblog

If this video had been made by Saturday Night Live, it would have been the funniest thing on the weekend variety show for as long as we can remember. But it's not a skit, and it's not comedy – at least, it's not meant to be. It's a 1988 video extolling the mighty and numerous selling ...

VIDEO: How can you tell if someone drives a Mini? 12 days ago on Autoblog

We really tried to think of what this commercial meant beyond the fact that Mini drivers can get in more parking spaces. Otherwise, it appears that Mini drivers prefer to take the steps, walk on chairs, and send their Jack Russell Terriers on snarky missions. Have a look at the video for ...

V-Series Challenge participants announced, no surprises inside 14 days ago on Autoblog

In less than a week, Bob Lutz will be joined by a few automotive journalists and a handful of regular Joes at the Monticello Motor Club in New York to race some fast sedans around a fast track to see if anything with four doors can outrun a Cadillac CTS-V. Sounds like fun. But, after reading ...

Commercial Success: The 1986 Ford Taur-US, For US! 14 days ago on Autoblog

The 1980s. The decade that gave us Knight Rider, Gobots, rolled jeans and poofy hair also produced a lot of lousy cars. There were a few good ones, too, and the 1986 Taurus is at the top of the list. The new-at-the-time Taurus was a near instant phenomenon as it garnered over 200,000 sales in its ...

VW launches Real Racing GTI on iPhone, giving away six GTIs! 15 days ago on Autoblog

Volkswagen is no stranger to promoting its vehicles using games for the iPhone and iPhone Touch. Witness such forgetables as Volkswagen Polo Challenge 3D [iTunes link] and Volkswagen Scirocco R 24H Challenge 3D [iTunes link], both by developer FISHLABS. Neither game is very fun to play, being on ...

Chevrolet follows Cadillac into the advertising agency review breach 16 days ago on Autoblog

Some loyalties run deep in Detroit, take Chevrolet's relationship with its advertising agency. Campbell-Ewald has been urging people to buy bowties since 1922, when a single magazine ad contained more words than a BMW press release. Chevrolet's account is huge, and the automaker is not looking ...

REPORT: Hyundai may extend Assurance program, go after fuel economy crown 16 days ago on Autoblog

If you haven't noticed, Hyundai's been on a multifaceted tear lately. Earlier this year, Hyundai came out with its Hyundai Assurance Program, letting customers return their cars if they suffered a loss of employment. CEO John Krafcik confirms that Hyundai Assurance is staying until the end of 2009, ...

Ford recreating Fiesta Movement with Fusion 41 program 16 days ago on Autoblog

Ford is diving into the burgeoning social media world head first. Based on the success of its Fiesta Movement, the Blue Oval has decided to launch a new program called Fusion 41 – so named because of the Fusion Hybrid's 41 mile-per-gallon EPA estimate in the city and the fact that Ford is ...

Funny Car Commercial of the Day - Meet the dogfish 16 days ago on Autoblog

We've always been dog people. It's not so much that there's something wrong with cats, it's just that we can do more with our dogs... like teach them tricks, take them to the beach and play fetch. Apparently, Volkswagen of Argentina is full of dog people too. Well, dogfish people, at least. ...

REPORT: Controversial ads expected from Fiat exec heading Chrysler marketing [w/VIDEO] 17 days ago on Autoblog

Fiat exec Olivier Francois has a big reputation that's based on results. As head of the Lancia brand, he has garnered it more attention than it's had in many years, and the marque sells more cars more consistently. He has done this with a flair for marketing that begs for attention, and if it ...

Rum Runner: Schumacher bides his time driving for Bacardi while plotting return to F1 17 days ago on Autoblog

So what is Michael Schumacher up to these days? Well, having retired as one of the highest-paid sports figures of all time, pretty much anything he wants. But even in retirement, Schumi makes more than most F1 drivers. Part of his ongoing sponsorship portfolio includes acting as a spokesman for ...

eBay Find of the Day: George Barris' rockin' 289 Cobra-powered 1967 Voxmobile [w/VIDEO] 17 days ago on Autoblog

Feelin' Groovy? Do you like guitars, speed and attention? If so, check out eBay Motors item number 260492703795. It's the one-and-only George Barris-created Voxmobile! Powered by a Cobra 289, it's said to be the fastest promotional vehicle ever created with an estimated top speed of 175 mph. Not ...

Porsche Panamera owners rewarded with USB drive shaped like... Panamera 18 days ago on Autoblog

If you're a hardcore Porschephile, then you're going to love this post, because it's about Porsche minutiae that no one else really cares about. Turns out that if you bought a Panamera, you may have gotten an extra gift from Porsche (besides the car). A tipster sent in pics of a package he ...

Cadillac CTS-V Challenge nets 120 applicants, Heinricy to stand in for Lutz if needed 18 days ago on Autoblog

We knew when General Motors opened up the CTS-V Challenge to any and all Caddy killers the response would be impressive, and according to Cadillac spokesman Nick Twork, it's been just that. Around 120 people applied for a chance to take on Bob Lutz in the CTS-V sedan later this month, but ...

VIDEO: Fun Theory Part 3 - VW's bottle bank arcade finds plenty of players 19 days ago on Autoblog

VW's Fun Theory project, with its European ad agency DDB, takes on a third task to show that you can get more people to do the right thing if you make it fun. This time it's bottle recycling, and the tool used is a bin fitted with an arcade scoreboard. After a "player" presses start, lights ...

Edmunds: GM market share will grow in October 21 days ago on Autoblog

According to the number-crunchers over at Edmunds.com, things are looking up for General Motors in the month of October. If preliminary figures hold up, The General's market share should come in at 22.4 percent, a notable gain from the 19.1 percent share the automaker averaged throughout the ...

Funny Car Commercial of the Day: Careful what you put in your mouth 22 days ago on Autoblog

It's a classic scenario: You visit someone's house for the first time... say, on a first date. You find yourself with a little alone time as your host tends to a few last-minute items before you take off together – and you get a little nosy. It's all right, we've all been there. Be it in ...

STUDY: Men can't help but enjoy fast cars - it's that testosterone thing again 23 days ago on Autoblog

Talk about a foregone conclusion. Researchers at Canada's John Molson School of Business at Concordia University in Montreal took thirty-nine typical young men (i.e. college guys) and placed them in one of two cars. The first was a Toyota Camry. The second was a Porsche 911 Cabriolet. They then ...

VIDEO: Chrysler has 300 ways to pitch its sedan for 2010 23 days ago on Autoblog

It's not easy to market a vehicle that has been on the market for over five years with changes so imperceptible that we couldn't name them if we tried. Chrysler is in just such a situation with its flagship 300 sedan, which is most definitely getting long-in-the-tooth. That won't stop the Auburn ...

Great Vengeance and Furious Anger: Samuel L. Jackson Pontiac voiceover outtake *NSFW* [w/VIDEO] 23 days ago on Autoblog

Samuel L. Jackson has been a pop culture phenomenon since long before he strode onto the set of Quentin Tarantino's Pulp Fiction as hitman Jules Winnfield. And the smooth-talking actor has historically made for a great pitchman, too – except when he told us to watch Snakes on a Plane. ...

Motor Trend announces SUV of the Year contenders 24 days ago on Autoblog

When Motor Trend picks its favorite sport utility vehicle, the winner will have bragging rights for an entire year. And we'll know all about it, because the victorious company behind the winning crossover or SUV will shout it from the rooftops (and in print, TV and web advertisements) about their ...

CTS-V Challenge opened up to any would-be Caddy killers 24 days ago on Autoblog

May the best car win. So says General Motors' Bob Lutz, and he's willing to put his Pilotis where his mouth is... so to speak. On a conference call last month, Maximum Bob challenged any journalist to a duel with the Cadillac CTS-V, and, not surprisingly, the mantle was picked up right quick by ...

Renault launches new site dedicated to its upcoming EV lineup [w/VIDEO] 24 days ago on Autoblog

Renault has created a new website that is dedicated to promoting its upcoming model range of battery powered cars. The site is actually about more than just the Fluence, Kangoo, Zoe and Twizzy. It also offers explanations of how Renault hopes to make these cars mainstream and affordable. It ...

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Autoblog Podcast #151: With Car and Driver's Eddie Alterman

Eddie Alterman wades in with Sam, Chris, Dan, and Jonny to talk about SEMA and other recent events.

 
 

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