Autoblog

Click above for high-res gallery of the 2009 Kia Borrego

Could there be an any worse time to debut a brand new body-on-frame SUV like Kia has done with the new 2009 Borrego? Gas prices have most every new car shopper running from SUVs into small cars with four-cylinder engines. In fact, many SUV early adopters are now driving much smaller sedans like those models that make up Kia's bread-and-butter line. Enough new Korean vehicles were sold in America so far this year that the Hyundai-Kia Automotive Group managed to outpace mighty Honda in total sales as it roared into the number five worldwide automaker spot. Therefore, our immediate thought is that Kia must be crazy to go ahead and introduce the new Borrego in the American market... but Kia would have you believe otherwise.

As Kia's sales team sees it, since the Korean automaker currently offers no contenders in the true midsize SUV category, any slice of the dwindling market is a win. Is the Borrego good enough to win over any remaining SUV buyers? Read on.


All photos copyright Jeremy Korzeniewski / Weblogs Inc.

Spies have caught a sleek new sedan doing the rounds in Korea. Word is that it's codenamed VG, will be arriving in '09, and will be "closely related to" the Hyundai Azera. While there is no word on engines yet, the car is expected to be front-wheel-drive. That doesn't exactly bode well for Kia's brief of being the sporty brand -- so sayeth Hyundai -- but the car is supposed to be "near luxury" and appears to have some all right lines, even under the camo. We look forward to seeing more.

[Source: Kia World]

Click above for a hi-res gallery of the Kia Soul

While the production Kia Soul won't be revealed until later this year at the Paris Motor Show, the opening of the London show brings the release of more official images from the automaker. One thing's certain: it'll be hip to be square in 2009, when both the Soul and the Nissan Cube arrive to give the Scion xB some company. Kia also officially announced that the car will be offered exclusively in a front-engine/front drive layout and that it's 4,105 mm (161 in) long, 1,785 mm (70 in) wide, 1,610 mm (63 in) tall, and has a 2,550 mm (100 in) wheelbase. In case you were wondering, compared to the xB, it's got a shorter wheelbase and overall length, but is a hair wider and taller. The engine selection in Europe will consist of 1.6L gasoline and diesel four-cylinders. As you can see, the photos show a neat package that'll probably have plenty of folks embracing their inner geeks when it arrives in U.S. showrooms next April.


[Sources: Kia]

We've seen the spiffy metal wrapper of Kia's new Forte, the Spectra's successor, now come details about what's underneath. The Forte is larger than the outgoing Spectra, but it also achieves better economy with a given amount of liquid hydrocarbon. South Korean buyers will have the choice between a gasoline or a diesel powertrain. Regardless of fuel, both engines displace 1.6 liters and deliver nearly the same horsepower - 124 hp for gasoline, 128 hp for diesel. The gas engine consumes 7.1 liters per 100 kilometers, while the diesel can go the same distance on 6.1 liters. We'd like to see more frugality out of the diesel, but using 1 liter less per 100km can compound over an entire tank of fuel for a healthy economy boost. A 2.0 liter engine will become available soon, and is likely to be the sole motivator for US-bound Fortes when it arrives in 2009. It will be interesting to contrast the km/liter numbers against EPA fuel economy estimates when the Forte gets to us.


[Source: Kia-World]

Less than a decade ago, the Hyundai-Kia Automotive Group was ranked 11th in the world in total sales volume. According to the latest publishing of the Automotive News 2008 Global Data Book, the automaker has impressively passed Honda to take 5th position. To climb six positions in just eight years isn't a simple accomplishment as it required stepping over such global automakers as Fiat, Chrysler, PSA/Peugeot, Nissan, and Honda. Last year, Hyundai-Kia sold 3,961,629 automobiles worldwide (Hyundai sold 467,000, and Kia 305,473 in the United States alone). While they still have a long way before they reach 4th position currently held by Ford (global sales of 5,964,000 in 2007), their move into other markets as witnessed by the luxurious 2009 Hyundai Genesis and the group's favorable June automotive sales (even in a depressed market) demonstrate the increasing strength of the Korean automaker.

[Source: AutoIndustry]

Autoblog writer and videographer extraordinaire, the ShunkMaster, is currently en-route to Pennsylvania with his wife and kids for the long holiday weekend, but that doesn't mean he's turned off his obsession for all things automotive. As he passed through the outskirts of Motown, the not uncommon sight of a camo-covered car appeared on the horizon. Chris's iPhone-wielding wife, Sara, snapped off a few pics of the cloaked mule, and being in the Dearborn area, the first obvious thought was a prototype Fiesta sedan. However, closer inspection revealed that it's the Kia Forte that was officially announced yesterday. The Spectra replacement proved to be a handsome little sedan that wears the Kia Koup clothes well. We're looking to catch in person -- uncovered -- soon.

[Source: Chris and Sara Shunk]

click the picture to view a high resolution gallery of the 2009 Kia Forte

Just the other day, we were all looking at a teaser pic and speculating wildly, and now, here it is. Kia dropped official images of its Spectra successor, the Forte, on the interwebs, and it is one sharp little car. The styling that the Forte introduces is Kia's new look, from the pen of Peter Schreyer, also responsible for the first-gen New Beetle and TT. The face of the Forte combines chunkily-flared front fenders with a new corporate grille, and there's a distinctive depression down the lower part of the flanks that works well with the prominent swage line to lend a stone-hewn look to the car. The term Forte in musical notation means "play loud," but this new Kia is restrained and maturely drawn. Additionally, the two-door variant of the Forte should look even better.

While there's no new design ground being broken, the overall effect is clean and handsome, reminiscent of many other higher-end vehicles. Check out those rear lamps -- remind you of any 40-something thousand dollar luxury car? When the Forte hits Korean showrooms in August, a new four-cylinder engine will be under the hood, employing 1.6 liters of swept volume. A 2.0 liter will follow on directly, and may be the only engine we get in the US when the Forte arrives on North American highways and byways in 2009. Compared to the Spectra, the Forte looks worlds better, and even on its own, we think it looks like a million bucks. Okay, $500,000. Let the endless string of "it looks like" comments begin. Thanks for the tip, William!

Gallery: 2009 Kia Forte

[Source: The Car Blogger]

click above for high-res gallery of the Kia Koup Concept

Wave goodbye to the Spectra name; Kia's planning on sending the moniker packing when the car is replaced in mid-2009. Kicking up the style as a way to grab the dollars of younger buyers, Kia will introduce the styling paradigm laid out by the Koup Concept at last year's New York Auto Show, which will grace a production sedan and coupe. The sedan will hit the market first, with the coupe following within a couple months. The hatchback Spectra will be out of the U.S. lineup entirely; Kia thinks the coupe and its sexier lines will move more units. European buyers will still be able to purchase the Spectra hatch as the cee'd, though. More style in this instance is a good thing. We've seen the Koup, and we like it. We've driven the Spectra, and we like that, too. If Kia can successfully match the chassis to the expectations set by the body, the Spectra's successor should have no problem maintaing that model's best-seller status in the Kia lineup.


[Source: Automotive News - sub req.]

Hey, remember that Kia ad where the salesman recreated a scene from Flashdance? That was pretty funny. Or the European Kia viral with the tennis-playing aliens? Strange, but definitely unforgettable.

Yeah, well, forget them both. And forget all the other humorous ads Kia has created in the past, because the Korean automaker is getting serious with its advertising. Seriously. Kia Motors America's marketing director, Tim Chaney, told AdAge recently that, "We don't want to spend a good chunk of our time in a 30-second spot trying to entertain people." Though he admits the humorous ads were funny and got attention, Chaney says they "could have done a better job overcoming perceptions of the brand." Wow. Who put kitty litter in this guy's gas tank?

Kia's new Borrego stars in ad that points out the SUV's value as an inexpensive, luxurious seven-seater. (This, just as U.S. SUV sales take a swan dive thanks to high fuel prices.) It's not totally without mirth, as it pokes fun at other company's ad cliches like galloping horses and pristine wilderness being trampled by a 4X4. But we're gonna go out on a limb and say the new ad won't be making the YouTube rounds. Watch the new Borrego ad here.

[Source: AdAge]

First there was the sketch showing Kia's Spectra replacement, the Forte, looking tantalizingly great. Now comes what appears to be a photograph of the actual car to further whet our appetites. While we know the Forte is going to crib lines from the great looking Koup concept that we saw in New York, we can't help but be reminded of the Saturn Ion by this latest image. Maybe it's the angle, or the lighting, or the shape of the headlamps, we don't know. The side profile shows a vehicle that's exponentially more awesome than the melted Studebaker Lark looking thing that Saturn was selling not too long ago, so we'll go with that. The current Spectra is a decent looking car as far as conservatively styled vehicles go, but the Forte is a step up, with a form that evokes higher-end iron like Acura, and maybe there's a little G8 in that front stance. For now, Kia's got us like a putty in their palm, waiting for the next teaser shot to appear. How about it?

[Source: kia-world]